Ruiz-Mafe, C., Aldas-Manzano, J. and Veloutsou, C. (Eds.) (2017) Communicating Brands in an Increasingly Complex and Global Environment. Athens Institute of Education and Research: Athens. ISBN 9789605981709
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Publisher's URL: https://www.atiner.gr/books-all
| Item Type: | Edited Books |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Ruiz-Mafe, Dr Carla and Aldas-Manzano, Dr Joaquin and Veloutsou, Professor Cleopatra |
| Authors: | |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Athens Institute of Education and Research |
| ISBN: | 9789605981709 |
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