Ruiz-Mafe, C., Chatzipanagiotou, K. and Curras Perez, R. (2017) The Role of Emotions and Conflicting Online Reviews on Consumers' Purchase Intentions. 7th Global Innovation and Knowledge Academy (GIKA), Lisbon, Portugal, 28-30 June 2017. (Unpublished)
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Abstract
No abstract available.
| Item Type: | Conference or Workshop Item |
|---|---|
| Status: | Unpublished |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Ruiz-Mafe, Dr Carla and Chatzipanagiotou, Dr Kalliopi |
| Authors: | Ruiz-Mafe, C., Chatzipanagiotou, K., and Curras Perez, R. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Related URLs: |
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