A Systematic Review of Literature: The Link Between CRM and Firm Performance

Li, C., Morgan-Thomas, A. and Tang, Y. K. (2016) A Systematic Review of Literature: The Link Between CRM and Firm Performance. British Academy of Management Conference 2016, Newcastle, UK, 06-08 Sep 2016.

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Abstract

No abstract available.

Item Type:Conference or Workshop Item
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Morgan-Thomas, Professor Anna and Tang, Dr Yee Kwan and Li, Chuan
Authors: Li, C., Morgan-Thomas, A., and Tang, Y. K.
College/School:College of Social Sciences > Adam Smith Business School > Management
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