Towards a Definition of Brand Experience: An Inter-disciplinary Perspective

Chevtchouk, Y., Veloutsou, C. and Paton, R. (2017) Towards a Definition of Brand Experience: An Inter-disciplinary Perspective. 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017. (Unpublished)

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Abstract

No abstract available.

Item Type:Conference or Workshop Item
Status:Unpublished
Refereed:Yes
Glasgow Author(s) Enlighten ID:Paton, Professor Robert and Veloutsou, Professor Cleopatra
Authors: Chevtchouk, Y., Veloutsou, C., and Paton, R.
College/School:College of Social Sciences > Adam Smith Business School
College of Social Sciences > Adam Smith Business School > Management

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