Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2017) Explaining Anti-brand Community Participation. 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017. (Unpublished)
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Abstract
No abstract available.
| Item Type: | Conference or Workshop Item |
|---|---|
| Status: | Unpublished |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Morgan-Thomas, Professor Anna and Dessart, Miss Laurence and Veloutsou, Professor Cleopatra |
| Authors: | Dessart, L., Veloutsou, C., and Morgan-Thomas, A. |
| College/School: | College of Social Sciences > Adam Smith Business School College of Social Sciences > Adam Smith Business School > Management |
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