Consumer Perception of Being Innovative

Ekici, A. and Acur, N. (2006) Consumer Perception of Being Innovative. In: 12th International Product Development Management Conference, Milan, Italy, 11-13 June, 2006,

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Item Type:Conference Proceedings
Glasgow Author(s) Enlighten ID:Acur Bakir, Dr Nuran
Authors: Ekici, A., and Acur, N.
College/School:College of Social Sciences > Adam Smith Business School > Management

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