The Exploration of NPD and Marketing Roles in Strategic Flexibility

Kandemir, D., Acur, N. , Weerd-Nederhof, P. and Song, M. (2010) The Exploration of NPD and Marketing Roles in Strategic Flexibility. In: 17th International Product Development Management Conference, Murcia, Spain, 13-15 June, 2010,

Kandemir, D., Acur, N. , Weerd-Nederhof, P. and Song, M. (2010) The Exploration of NPD and Marketing Roles in Strategic Flexibility. In: 17th International Product Development Management Conference, Murcia, Spain, 13-15 June, 2010,

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Abstract

No abstract available.

Item Type:Conference Proceedings
Refereed:No
Glasgow Author(s) Enlighten ID:Acur, Professor Nuran
Authors: Kandemir, D., Acur, N., Weerd-Nederhof, P., and Song, M.
College/School:College of Social Sciences > Adam Smith Business School > Management

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