Laugen, B. T., Boer, H. and Acur, N. (2006) The new product evelopment improvement motives and practices of Miles and Snow's prospectors, analysers and defenders. Creativity and Innovation Management, 15(1), pp. 85-95. (doi: 10.1111/j.1467-8691.2006.00371.x)
Full text not currently available from Enlighten.
Abstract
Marketing, strategic management and contingency theory suggest that different strategies require different practices. The new product development (NPD) literature, however, hardly addresses the product development practices needed to support different strategies. An analysis of eight prospectors, twenty-seven analysers and seven defenders (Miles and Snow, 1978) suggests that the NPD improvement motives and practices of these three types of strategies are less different than we expected. Our explanation for this finding is that the three strategic types are growing towards each other, forced by changes in competition and enabled by new technologies and management concepts.
Item Type: | Articles |
---|---|
Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Acur, Professor Nuran |
Authors: | Laugen, B. T., Boer, H., and Acur, N. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | Creativity and Innovation Management |
Publisher: | Wiley |
ISSN: | 0963-1690 |
ISSN (Online): | 1467-8691 |
Published Online: | 15 February 2006 |
University Staff: Request a correction | Enlighten Editors: Update this record