The new product evelopment improvement motives and practices of Miles and Snow's prospectors, analysers and defenders

Laugen, B. T., Boer, H. and Acur, N. (2006) The new product evelopment improvement motives and practices of Miles and Snow's prospectors, analysers and defenders. Creativity and Innovation Management, 15(1), pp. 85-95. (doi:10.1111/j.1467-8691.2006.00371.x)

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Abstract

Marketing, strategic management and contingency theory suggest that different strategies require different practices. The new product development (NPD) literature, however, hardly addresses the product development practices needed to support different strategies. An analysis of eight prospectors, twenty-seven analysers and seven defenders (Miles and Snow, 1978) suggests that the NPD improvement motives and practices of these three types of strategies are less different than we expected. Our explanation for this finding is that the three strategic types are growing towards each other, forced by changes in competition and enabled by new technologies and management concepts.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Acur Bakir, Dr Nuran
Authors: Laugen, B. T., Boer, H., and Acur, N.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Creativity and Innovation Management
Publisher:Wiley
ISSN:0963-1690
ISSN (Online):1467-8691
Published Online:15 February 2006

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