Bian, X. and Veloutsou, C. (2017) Consumers’ attitudes regarding non-deceptive counterfeit brands in the UK and China. In: Balmer, J. M.T. and Chen, W. (eds.) Advances in Chinese Brand Management. Series: Journal of brand management: advanced collections. Palgrave Macmillan, pp. 331-350. ISBN 9781352000108
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Publisher's URL: http://www.palgrave.com/gp/book/9781352000108#otherversion=9781352000115
Abstract
No abstract available.
Item Type: | Book Sections |
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Status: | Published |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Bian, X., and Veloutsou, C. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Palgrave Macmillan |
ISBN: | 9781352000108 |
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