Consumers’ attitudes regarding non-deceptive counterfeit brands in the UK and China

Bian, X. and Veloutsou, C. (2017) Consumers’ attitudes regarding non-deceptive counterfeit brands in the UK and China. In: Balmer, J. M.T. and Chen, W. (eds.) Advances in Chinese Brand Management. Series: Journal of brand management: advanced collections. Palgrave Macmillan, pp. 331-350. ISBN 9781352000108

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Publisher's URL: http://www.palgrave.com/gp/book/9781352000108#otherversion=9781352000115

Abstract

No abstract available.

Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Bian, X., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Palgrave Macmillan
ISBN:9781352000108

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