A question of content: what a mission statement should say and how it should say it

Parker, L. D. and Parker, G. (1995) A question of content: what a mission statement should say and how it should say it. Strategic Direction, pp. 27-29.

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Abstract

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Item Type:Articles
Status:Published
Refereed:No
Glasgow Author(s) Enlighten ID:Parker, Professor Lee
Authors: Parker, L. D., and Parker, G.
College/School:College of Social Sciences > Adam Smith Business School > Accounting and Finance
Journal Name:Strategic Direction

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