Dessart, L. and Veloutsou, C. (2016) The Central and Sufficient Role of Identification in Brand Communities. In: 44th Academy of Marketing Science Annual Conference, Orlanda, FL, USA, 18-21 May 2016,
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Dessart, Miss Laurence and Veloutsou, Professor Cleopatra |
| Authors: | Dessart, L., and Veloutsou, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Related URLs: |
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