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Creating and Managing Brand Meaning: The Interaction and Roles of Brand Owners and Working Consumers

Veloutsou, C. and Black, I. (2016) Creating and Managing Brand Meaning: The Interaction and Roles of Brand Owners and Working Consumers. In: 19th International Corporate Identity Group (ICIG) Symposium, Essex, UK, 13-15 June 2016,

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Abstract

No abstract available.

Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and Black, I.
College/School:College of Social Sciences > Adam Smith Business School > Management
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