Performance evaluation for the marketing function

Parker, L.D. (1981) Performance evaluation for the marketing function. Journal of Accounting, 2(4), pp. 122-123.

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Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Parker, Lee
Authors: Parker, L.D.
College/School:College of Social Sciences > Adam Smith Business School > Accounting and Finance
Journal Name:Journal of Accounting
Publisher:National University of Singapore

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