Evaluating Three Approaches of NPD on Effectiveness of Customer Involvement: A Literature Review

Koukou, M. , Dekkers, R. and Jespersen, K. R. (2015) Evaluating Three Approaches of NPD on Effectiveness of Customer Involvement: A Literature Review. In: 22nd Innovation & Product Development Management Conference, Copenhagen, Denmark, 14-16 June 2015,

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Abstract

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Koukou, Miss Maria and Jespersen, Professor Kristina and Dekkers, Dr Rob
Authors: Koukou, M., Dekkers, R., and Jespersen, K. R.
College/School:College of Social Sciences > Adam Smith Business School > Management
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