Analysing Pedestrian Traffic Around Public Displays

Williamson, J. R. and Williamson, J. (2014) Analysing Pedestrian Traffic Around Public Displays. In: PerDis '14: The 3rd ACM International Symposium on Pervasive Displays, Copenhagen, Denmark, 03-04 Jun 2014, pp. 13-18. ISBN 9781450329521 (doi:10.1145/2611009.2611022)

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Abstract

This paper presents a powerful approach to evaluating public technologies by capturing and analysing pedestrian traffic using computer vision. This approach is highly flexible and scales better than traditional ethnographic techniques often used to evaluate technology in public spaces. This technique can be used to evaluate a wide variety of public installations and the data collected complements existing approaches. Our technique allows behavioural analysis of both interacting users and non-interacting passers-by. This gives us the tools to understand how technology changes public spaces, how passers-by approach or avoid public technologies, and how different interaction styles work in public spaces. In the paper, we apply this technique to two large public displays and a street performance. The results demonstrate how metrics such as walking speed and proximity can be used for analysis, and how this can be used to capture disruption to pedestrian traffic and passer-by approach patterns.

Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Williamson, Dr Julie and Williamson, Dr John
Authors: Williamson, J. R., and Williamson, J.
College/School:College of Science and Engineering > School of Computing Science
ISBN:9781450329521
Copyright Holders:Copyright © 2014 ACM
First Published:First published in Proceedings of The International Symposium on Pervasive Displays '14: 13-18
Publisher Policy:Reproduced in accordance with the publisher copyright policy
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