Developing the rural creative economy 'from below': exploring practices of market-building amongst creative entrepreneurs in rural and remote Scotland

Munro, E. (2016) Developing the rural creative economy 'from below': exploring practices of market-building amongst creative entrepreneurs in rural and remote Scotland. M/C Journal, 19(3),

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Publisher's URL: http://journal.media-culture.org.au/index.php/mcjournal/article/view/1071

Abstract

The article draws on material gathered as part of three research projects, the first, ‘Supporting Creative Business’ was funded by the UK Arts and Humanities Research Council, the second, ‘Towards a model of support for the rural creative industries’ was funded by the University of Glasgow’s Knowledge Exchange fund and the third, ‘The effects of improved communications technology of rural creative entrepreneurs’ funded by CREATe, the Research Councils UK Centre for the Study of Copyright and New Business Models in the Creative Economy. Drawing on ethnographic research conducted at a range of sites around the Highlands and Islands of Scotland, this paper argues that despite recent attempts to develop the creative economy in remote and rural Scotland, the current institutional infrastructure is lacking. The paper explores creative practitioners’ responses to the opportunities and challenges posed by ‘place’. Therefore, the paper documents the tactics that creative entrepreneurs employ to aid the development of the creative economy ‘from below’, focusing in particular on the opportunities posed by improved communications technologies.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Munro, Dr Ealasaid
Authors: Munro, E.
Subjects:G Geography. Anthropology. Recreation > G Geography (General)
College/School:College of Arts > School of Culture and Creative Arts > Theatre Film and TV Studies
Research Group:Centre for Cultural Policy Research
Journal Name:M/C Journal
Publisher:Queensland University of Technology
ISSN:1441-2616
ISSN (Online):1441-2616
Copyright Holders:Copyright © 2016 Ealasaid Munro
First Published:First published in M/C Journal 19(3)
Publisher Policy:Reproduced under a Creative Commons License

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
589481Centre for Creativity, Regulation, Enterprise & Technology (CREATe)UNSPECIFIEDArts and Humanities Research Council (AHRC)AH/K000179/1LAW - CREATE