The Impact of Pro-Customer Deviance And Customer's Participation on Customers' Cognitive and Affective Outcomes

Boukis, A., Chatzipanagiotou, K., Kostopoulos, G. and Yuksel, R. (2016) The Impact of Pro-Customer Deviance And Customer's Participation on Customers' Cognitive and Affective Outcomes. In: Academy of Marketing Science (AMS) Conference, Orlando, FL, USA, 18-21 May 2016, (Unpublished)

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Abstract

No abstract available.

Item Type:Conference Proceedings
Status:Unpublished
Refereed:Yes
Glasgow Author(s) Enlighten ID:Chatzipanagiotou, Dr Kalliopi
Authors: Boukis, A., Chatzipanagiotou, K., Kostopoulos, G., and Yuksel, R.
College/School:College of Social Sciences > Adam Smith Business School > Management
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