Chatzipanagiotou, K. , Veloutsou, C. and Christodoulides, G. (2016) The Consumer-Based Brand Equity Process: An fs/Qualitative Comparative Analysis Approach. In: 6th Global Innovation and Knowledge Academy (GIKA 2016), Valencia, Spain, 20-23 March 2016, (Unpublished)
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Abstract
No abstract available.
| Item Type: | Conference Proceedings |
|---|---|
| Status: | Unpublished |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Chatzipanagiotou, Dr Kalliopi and Veloutsou, Professor Cleopatra |
| Authors: | Chatzipanagiotou, K., Veloutsou, C., and Christodoulides, G. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Related URLs: |
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