Who thinks what about e-cigarette regulation? A content analysis of UK newspapers

Patterson, C. , Hilton, S. and Weishaar, H. (2016) Who thinks what about e-cigarette regulation? A content analysis of UK newspapers. Addiction, 111(7), pp. 1267-1274. (doi:10.1111/add.13320) (PMID:26802534) (PMCID:PMC4982091)

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Abstract

Aims: To establish how frequently different types of stakeholders were cited in the UK media debate about e-cigarette regulation, their stances towards different forms of e-cigarette regulation, and what rationales they employed in justifying those stances. Methods: Quantitative and qualitative content analyses of 104 articles about e-cigarette regulation published in eight UK and three Scottish national newspapers between 1 January 2013 and 31 December 2014. Results: Reporting on e-cigarette regulation grew significantly (p<0.001) throughout the sample period. Governments and regulatory bodies were the most frequently cited stakeholders and uniformly supported regulation, while other stakeholders did not always support regulation. Arguments for e-cigarette regulation greatly outnumbered arguments against regulation. Regulating purchasing age, restricting marketing and regulating e-cigarettes as medicine were broadly supported, while stakeholders disagreed about prohibiting e-cigarette use in enclosed public spaces. In rationalising their stances, supporters of regulation cited child protection and concerns about the safety of e-cigarette products, while opponents highlighted the potential of e-cigarettes in tobacco cessation and questioned the evidence base associating e-cigarette use with health harms. Conclusions: In the UK between 2013 and 2014, governments and tobacco control advocates frequently commented on e-cigarettes in UK-wide and Scottish national newspapers. Almost all commentators supported e-cigarette regulation but there was disagreement about whether e-cigarette use should be allowed in enclosed public spaces. This appeared to be linked to whether commentators emphasised the harms of vapour and concerns about renormalizing smoking or emphasised the role of e-cigarettes as a smoking cessation aid.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Hilton, Professor Shona and Weishaar, Dr Heide and Patterson, Mr Chris
Authors: Patterson, C., Hilton, S., and Weishaar, H.
College/School:College of Medical Veterinary and Life Sciences > Institute of Health and Wellbeing > MRC/CSO SPHSU
Journal Name:Addiction
Publisher:Wiley
ISSN:0965-2140
ISSN (Online):1360-0443
Published Online:11 March 2016
Copyright Holders:Copyright © 2016 The Authors
First Published:First published in Addiction 111(7): 1267-1274
Publisher Policy:Reproduced under a Creative Commons License

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
727671SPHSU Core Renewal: Informing Healthy Public Policy Research ProgrammePeter CraigMedical Research Council (MRC)MC_UU_12017/15IHW - MRC/CSO SPHU