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Market-based Strategies to Exploit TV Formats in BRIC Economies: The Case of Russia

Singh, S. (2011) Market-based Strategies to Exploit TV Formats in BRIC Economies: The Case of Russia. In: European Media Management Education Association’s Annual Conference, Moscow, Russia, 10-11 Jun 2011,

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Abstract

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Singh, Dr Sukhpreet
Authors: Singh, S.
College/School:College of Social Sciences > School of Law
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