Motives Towards Mixed and Integrated Use of Social Media. An Exploratory Case Study of ASOS Marketplace

Montecchi, M., Duffy, K., Nobbs, K. and Kontu, H. (2013) Motives Towards Mixed and Integrated Use of Social Media. An Exploratory Case Study of ASOS Marketplace. In: BAM 2013: Managing to Make a Difference, Liverpool, UK, 10-12 Sep 2013, (Unpublished)

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Abstract

No abstract available.

Item Type:Conference Proceedings
Status:Unpublished
Refereed:Yes
Glasgow Author(s) Enlighten ID:Duffy, Dr Katherine
Authors: Montecchi, M., Duffy, K., Nobbs, K., and Kontu, H.
College/School:College of Social Sciences > Adam Smith Business School > Management

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