Montecchi, M., Duffy, K. , Nobbs, K. and Kontu, H. (2013) Motives Towards Mixed and Integrated Use of Social Media. An Exploratory Case Study of ASOS Marketplace. In: BAM 2013: Managing to Make a Difference, Liverpool, UK, 10-12 Sep 2013, (Unpublished)
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Unpublished |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Duffy, Dr Katherine |
| Authors: | Montecchi, M., Duffy, K., Nobbs, K., and Kontu, H. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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