Effects of contextual promotions and online information on revenue performance in the luxury hotel industry: an empirical research on global resort hotels

Moutinho, L. and Jang, S. (2015) Effects of contextual promotions and online information on revenue performance in the luxury hotel industry: an empirical research on global resort hotels. In: Global Fashion Management Conference at Florence, University of Florence, Italy, 25-28 Jun 2015, (Unpublished)

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Abstract

No abstract available.

Item Type:Conference Proceedings
Status:Unpublished
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L., and Jang, S.
College/School:College of Social Sciences > Adam Smith Business School > Management
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