Inhaling democracy: cigarette advertising and health education in post-war West Germany, 1950s-1975

Elliot, R. (2015) Inhaling democracy: cigarette advertising and health education in post-war West Germany, 1950s-1975. Social History of Medicine, 28(3), pp. 509-531. (doi:10.1093/shm/hkv004) (PMID:26217071) (PMCID:PMC4513888)

Elliot, R. (2015) Inhaling democracy: cigarette advertising and health education in post-war West Germany, 1950s-1975. Social History of Medicine, 28(3), pp. 509-531. (doi:10.1093/shm/hkv004) (PMID:26217071) (PMCID:PMC4513888)

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Abstract

In the late 1960s and early 1970s, the West German government was faced with the challenge of addressing a damaging health behaviour, smoking, in the context of an emerging late modern democracy, when the precedent for addressing that behaviour was set in the Nazi past. This paper details the two-pronged approach which the government took: seeking restrictions on cigarette advertising, whilst educating young people to adopt positive health behaviours in the face of pressure to smoke. This approach can be understood in the social and economic context of the time: an economic commitment to the social market economy worked against restrictions on the sale of cigarettes; whilst concerns about past authoritarian structures prompted the health authorities to seek novel ways of addressing smoking, emphasising choice. In a nuanced way, post-war anti-smoking strategies were a response to West Germany's National Socialist past, but more importantly, a signal of an increasingly international outlook.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Elliot, Dr Rosemary
Authors: Elliot, R.
College/School:College of Social Sciences > School of Social and Political Sciences > Economic and Social History
Journal Name:Social History of Medicine
Publisher:Oxford University Press
ISSN:0951-631X
ISSN (Online):1477-4666
Copyright Holders:Copyright © 2015 The Author
First Published:First published in Social History of Medicine 38(3):509-531
Publisher Policy:Reproduced under a Creative Commons License

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
376921Smoking and health in Germany from Occupation to Reunification (1945-1995)Malcolm NicolsonWellcome Trust (WELLCOME)074302/Z/04/Z/ASPS - ECONOMIC & SOCIAL HISTORY