MacIntosh, R. and MacLean, D. (2014) Strategic management: Strategists at Work. Palgrave Macmillan: London. ISBN 9781137035448
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Publisher's URL: http://www.palgrave.com/page/detail/strategic-management-robert-macintosh/?K=9781137035448
Abstract
Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.
| Item Type: | Books |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | MacIntosh, Professor Robert and MacLean, Professor Donald |
| Authors: | MacIntosh, R., and MacLean, D. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Palgrave Macmillan |
| ISBN: | 9781137035448 |
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